we will show you how companies in california, south carolina and here in hard-hit new jersey are getting customers to shop local. and we'll give you tips so that you can take full advantage of small business saturday on november 24th. it's time to make money. coming up next on "your business." >>> small businesses are revitalizing the economy. american express open is here to help. that's why we are proud to present "your business" on msnbc. >>> hi, there, everyone. i'm j.j. ramberg. welcome to a very special edition of "your business." it comes in between black friday and cybermonday. this year, small business saturday is november 24th. it is a day people are urged to shop local and is support their communities. we are coming from maplewood, new jersey. a storm-battered state where small businesses need customers more than ever. across the country in burbank, california, the shop local movement has taken off in a big way. in the magnolia park section of that city, local retailers have banded together to revitalize not only sales but also their neighborhood. >>> it is the last friday of